Pears’ Soap is not so cool
Thursday, April 19th, 2007
So after singing the praises of Pears’ Soap I found this old advertisement that basically spells out the connection between this particular brand of soap and British colonialism.
No longer my favourite brand of soap.
The ad says:
“The first step towards lightening
The White Man’s Burden
is through teaching the virtues of cleanliness.
Pears’ Soap
is a potent factor in brightening the dark corners of the earth as civilization advances, while amongst the cultured of all nations it holds the highest places– it is the ideal toilet soap.”
Create a video blog




